Shift Content Mix Toward Reels
The account (7,367 followers) sits well under the 50K threshold where Reels get higher reach, yet the overall ER (1.43%) is already trailing the nano benchmark of 3.5-8%.
Details
Prioritizing Reels in the next 10 posts will help close that gap and capture the reach advantage this format offers at this size, while also positioning for the 20-40% rate premium Reels command in brand deals.
