Prioritize Feed Over Underperforming Reels
The overall ER is 1.43% and the posts ER is 1.66%, both within the 1-2% mid-tier benchmark, while the Reels ER is 0.23%, below the 0.52% Reels benchmark.
Details
Keep feed posts as the primary engagement format and test each Reel topic as a feed post; retain Reel concepts that reach 0.52% ER or higher.
