Double Down on Reels Immediately
Becky Cai's Reels ER sits at 244.82% compared to a Posts ER of just 0.38% — a massive gap that shows an audience of 21,382 responds far more to video.
Details
Since Reels also get higher reach for accounts under 50K followers, shifting the posting mix toward Reels-first content will help close the gap between the 0.48% overall ER and the 2.5-5% micro-tier benchmark.
