Prioritize Static Posts Over Reels
Beca Michie's Posts ER (2.59%) is over 4x higher than the Reels ER (0.61%), and both beat the macro-tier average of 0.5-1%, but Reels are dragging the blended 2.01% ER down.
Details
Shifting the content ratio toward feed posts and carousels, and treating Reels as a supplementary format rather than a primary growth driver until that format's ER improves, is recommended.
