Shift Content Calendar Toward Reels
Babita Gupta's Reels are dramatically outperforming static posts — 62.78% ER versus 0.58% ER on posts — yet only 22 posts were analyzed with no indication Reels dominate the output.
Details
Prioritize Reels as the primary format in every weekly posting cycle to capitalize on that performance gap. Aim for at least 3 Reels per week and track whether the overall account ER climbs closer to the 1-2% mid-tier benchmark the account is currently falling short of at 0.7%.
