Shift Budget from Reels to Carousels
B&B Italia's Reels ER (0.03%) is underperforming the Posts ER (0.07%), and both sit far below the 0.55% carousel and 0.52% reel benchmarks for the industry.
Details
Since carousels outperform reels in average ER (0.55% vs 0.52%), testing the replacement of at least half of the reel output with multi-slide carousels may determine if engagement per post rises above the current 0.07% posts ER baseline.
