Shift Post Mix Toward Carousels
Yash's Reels are underperforming Posts ER by 0.59 percentage points (2.81% vs 3.4%), suggesting the audience responds better to static or multi-frame content.
Details
Industry benchmarks show carousels lead all formats in engagement, so replacing 2-3 Reels per month with carousel posts could help close that gap and push the overall 3.34% ER even higher above the 1-2% mid-tier average. Start by repurposing the highest-performing Reel concepts into 5-7 slide carousels to test the format lift directly.
