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@bearandburtons · 50.4K followers
Below average for your follower size
Niche relevance and content quality matter more than raw numbers
Your engagement is lower than most creators your size, but brands may still work with you. Snippet also looks at your niche, content, and audience fit.
Find brands for my niche →Based on 50.4K followers · 0.36% engagement
Next step
Snippet can use this instagram result for @bearandburtons to find brands, write emails, and help you close deals.
Your post rate
$60-$250
What Snippet does next
Comes nextFind brands
Brands that already pay instagram creators and fit your audience.
Write emails
Use @bearandburtons's $60-$250 post rate so brands know what to pay.
Follow up
If a brand replies, Snippet keeps the deal moving.
First message
I'd show brands why @bearandburtons's instagram audience is a fit and ask for $60-$250 per post.
Next steps
Simple fixes that can help brands take you more seriously.
The Reels ER of 1.18% is more than 3x the static Posts ER of 0.37% and beats the industry Reels benchmark of 0.52%.
Details
Since accounts under 50K followers (Bear & Burton’s W Sauce, Breakfast Sauce, Mary Mix & Beef Tallow is at 50,420) get higher reach from Reels, shifting the posting mix toward more Reels will lift the overall 0.36% ER closer to the 2.5-5% micro-tier average.
The like/comment ratio is 25.4:1 with a median of only 13 comments per post versus 171 median likes, showing comments are the weakest engagement signal.
Details
Adding explicit questions or polls in captions and replying to every comment within the first hour will boost comment volume, which the algorithm weights heavily and will help close the gap to the 2.5-5% micro-tier ER benchmark.
With a current brand deal value of only $60-$250 per post and an ER of 0.36% (rated low for the 10K-100K tier), pitches should lead with the stronger 1.18% Reels ER since 73% of brands prioritize engagement rate over follower count.
Details
Publishing a rate card highlighting this Reels performance, factoring in the 20-40% Reels premium and 25-50% usage-rights add-on, will be effective since published rate cards close deals 40% faster.
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Get a free analysis like Bear & Burton’s W Sauce, Breakfast Sauce, Mary Mix & Beef Tallow's: engagement rate, brand deal value estimate, and personalized tips.
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