Shift Content Mix Toward Reels
Caitlyn Mwenifumbo's Reels ER of 10.21% is nearly 2.5x the static/carousel Posts ER of 4.14%, and both crush the macro-tier (1M+) benchmark of 0.5-1%.
Details
Since Reels are already outperforming, increasing posting cadence toward Reels-first content will compound reach and push overall account ER higher.
