Prioritize Reels to Close the ER Gap
The current ER of 1.56% sits well below the nano-tier benchmark of 3.5-8%, signaling significant upside.
Details
Since Reels get higher reach for accounts under 50K followers (Bram is at 7,110), shifting more of the content mix toward Reels can help capture that untapped reach and push the ER closer to the tier average.
