Shift Content Mix Toward Reels
Boma's Reels ER sits at 332.98% compared to just 31.08% for standard Posts — a massive gap that shows the audience responds far more to video.
Details
Since industry benchmarks confirm Reels get higher reach for accounts under 50K followers (the account is at 13,514), Reels should be prioritized as the primary format going forward, using Posts only for supplementary content.
