Shift Content Mix Toward Reels
Syeda Batool Fatima | Content Creater's Reels ER (1.47%) outperforms the Posts ER (1.14%) by 0.33 points, and industry data shows Reels get higher reach for accounts under 50K followers — the account sits at 49,623 followers, right in that sweet spot.
Details
Increasing Reels frequency relative to static posts can capture this reach advantage and push the blended ER closer to the micro-tier benchmark of 2.5-5%.
