Shift Content Mix Toward Reels
Yuvika Khandelwal's Reels ER sits at 244.74% versus a Posts ER of just 0.15% — a massive performance gap that shows the audience of 27,031 responds far more to video than static content.
Details
Since Reels also get higher reach for accounts under 50K followers per industry benchmarks, the account should aim to post Reels at least 3-4x per week and limit static images, which only average 0.45% ER industry-wide.
