Prioritize Static and Carousel Posts Over Reels
The Posts ER (1.7%) is more than double the Reels ER (0.77%), and Reels ER sits well below the mid-tier benchmark range of 1-2%.
Details
Shifting a larger share of the content calendar to static/carousel formats, which are already driving the stronger 1.7% engagement, and treating Reels as a reach-testing tool rather than the primary format until that ER improves is recommended.
