Shift Weight Back to Static Posts
The feed Posts ER (2.57%) is nearly 3x the Reels ER (0.87%), meaning the audience of 15,457 followers responds far better to static/carousel content than video right now.
Details
Since the overall ER of 2.21% still sits below the micro-tier average of 2.5-5%, Barkha♡ should prioritize increasing posting frequency of the format already driving 2.57% ER while diagnosing why Reels underperform.
