Shift Content Mix Toward Reels
Deepika's Reels ER (1.16%) outperforms the Posts ER (1.05%) and the overall account ER (1.03%), which sits at the low end of the 1-2% mid-tier benchmark.
Details
Increasing Reels frequency relative to static posts should help pull the blended ER toward the top of that 1-2% range.
