Prioritize Higher-Performing Formats
With 326,235 Instagram followers and a 0.05% ER versus the 1–2% mid-tier benchmark, Bangalore Times should shift upcoming feed publishing toward carousels and Reels instead of relying primarily on static images.
Details
Industry benchmarks report 0.55% ER for carousels, 0.52% for Reels, and 0.45% for static images; compare each format against the current 20-post baseline.
