Shift Content Mix Toward Reels
The Reels ER of 8.25% is more than 5x the static Posts ER of 1.48%, showing the audience responds far more strongly to video than static content.
Details
Since mid-tier accounts (100K-1M) average only 1-2% ER industry-wide, doubling down on Reels could push the blended ER well above the current 1.57% and closer to the top of that benchmark range.
