Shift Content Mix Toward Reels
The Reels ER of 86.64% dwarfs the Posts ER of 11.82%, a 7x+ gap that shows the audience responds far more to video than static content.
Details
Increasing Reels frequency relative to static posts will capture more of this engagement, especially since the overall ER of 16.58% already sits 8-16x above the 1-2% mid-tier benchmark.
