Shift Feed Strategy Toward Carousels
BITS (Azra)'s posts are outperforming Reels significantly — Posts ER sits at 2.65% versus Reels ER at just 0.77%, nearly a 3.4x difference.
Details
Industry benchmarks show carousels lead all formats at 0.55% average ER, making them the strongest format to double down on for the 81,748 followers. Prioritize multi-slide carousel posts showcasing the art process, before/afters, or step-by-step breakdowns to maximize swipe-through engagement and keep the feed ER above the 2.5% micro-tier benchmark.
