Shift Content Mix Toward Reels
The Reels ER (2.44%) outperforms the Posts ER (2.13%) and overall account ER (2.16%), and at 18,312 followers Ayzia James | NJ Influencer | Fashion • Food • Lifestyle falls under the 50K threshold where Reels get higher reach.
Details
Increasing Reels frequency relative to static posts will push the blended ER closer to the top of the micro-tier benchmark range (2.5-5%).
