Shift Posting Strategy Toward Reels
Ayush Rautela's Reels ER (0.03%) already outperforms the overall Posts ER (0.02%), meaning video content is the strongest engagement driver right now.
Details
Industry benchmarks confirm Reels command a 20-40% premium in brand deals and deliver higher reach for accounts under 50K — a window still relevant as the account approaches 79,963 followers. Commit to posting at least 3 Reels per week for the next 30 days and track whether the account-wide ER begins closing the gap toward the micro-tier benchmark of 2.5-5%.
