Shift Posting Mix Toward Reels
The current engagement rate of 1.25% sits below the micro-tier benchmark of 2.5-5%, and Reels are the fastest lever to close that gap — industry data shows Reels get higher reach specifically for accounts under 50K followers like Ayushi at 11,924.
Details
Aim to make at least 50% of the next 20 posts Reels, mirroring the format that benchmarks at 0.52% ER versus 0.45% for static images. Track whether median likes (currently 138.5) and median comments (currently 11.0) rise after 4 weeks of this shift.
