Drive More Comments With Direct CTAs
The like/comment ratio is 17.8:1 (median 1,608 likes vs.
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only 51 comments), which skews toward passive engagement. Adding explicit comment prompts (polls, either/or questions, 'tag a friend') in captions and Stories can push comment volume up relative to likes and strengthen the 2.77% ER, which already sits near the top of the micro-tier benchmark range (2.5-5%).
