Prioritize Feed Posts Over Reels
A 20-post sample shows 3.9% ER for posts versus 1.98% for Reels, so feed posts should be the primary Instagram engagement format.
Details
Continue testing Reels for reach, but the benchmark specifically identifies higher Reels reach for accounts under 50K followers, while Adrija | Kolkata • Lifestyle Content Creator has 91,375 followers.
