Replace Static Posts With Carousels
The current engagement rate of 0.07% is drastically below the mid-tier benchmark of 1-2%, and a median of only 62 likes per post signals that the content format mix needs an urgent overhaul.
Details
Industry benchmarks show carousels average 0.55% ER versus 0.45% for static images — switching feed posts to multi-slide carousels is the single fastest format lever available. An audit of the last 24 posts should be conducted to identify every static image, then rebuild those concepts as 5-7 slide carousels with a strong hook on slide one to force swipe-throughs and drive algorithmic reach.
