Prioritize Static Posts and Carousels Over Reels
The feed Posts ER sits at 41.57% while Reels ER trails at 7.25% — both far above the industry Reels benchmark of 0.52% and carousel benchmark of 0.55%, but the gap shows the audience responds far better to static/carousel content.
Details
Shift the content mix to feature more carousels and static posts, reserving Reels for reach-building rather than primary engagement drivers, since Avieon Terrell (62,403 followers) is above the sub-50K threshold where Reels typically dominate reach.
