Make Reels the Primary Format
Avni Sharma's Reels ER is 2.52%, versus 1.47% for posts, so prioritize short-form video and adapt the strongest post ideas into Reels.
Details
Track each Reel against the 2.52% baseline; although the benchmark specifically reports higher Reel reach for accounts under 50K followers, the performance at 81,611 followers shows Reels are currently the stronger format.
