Drive More Comments With Direct CTAs
The like/comment ratio sits at 85.0:1 (median 2,633.5 likes vs just 67 comments), signaling likes come easy but conversation doesn't.
Details
Adding explicit comment prompts (questions, 'this or that') in captions and pinned comments can close that gap, since 73% of brands prioritize engagement rate over follower count and comments carry more weight in that calculation.
