Shift Budget Toward Posts Over Reels
The Posts ER for Authentic Unlimited Band is 12.39% compared to a near-flat Reels ER of 0.31%, meaning static and carousel content is dramatically outperforming video content.
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Given that industry benchmarks show carousels average 0.55% ER and Reels 0.52% ER, the posts are already beating the benchmark by over 20x — double down by publishing at least 3 posts for every 1 Reel until Reel performance improves. Audit the last 5 Reels to identify whether format, length, or hook is causing the drop-off, and test one structural change per Reel going forward.
