Close the Gap to Micro-Tier Average
The 1.76% ER (1.82% across the last 20 posts) sits below the 2.5-5% micro-tier benchmark, meaning there's real headroom to close.
Details
Since 73% of brands prioritize ER over follower count, even a move to 2.5% would meaningfully improve the positioning for the $250-$1,000 deal range currently quoted at.
