Shift Content Mix Heavily Toward Reels
Aubree Mitchell's Reels ER sits at an extraordinary 267.54% compared to just 1.72% for static Posts — a gap far beyond the industry average where Reels (0.52%) barely edge out static images (0.45%).
Details
Since accounts under 50K followers (the account is at 10,874) get amplified reach on Reels, shifting the posting cadence to prioritize Reels over static Posts should compound the already-strong 5.16% overall ER.
