Shift Content Mix Toward Reels
Amrutha J Shenoy • Beauty • Fashion • Lifestyle's Reels ER sits at 11.3% versus just 0.71% for static/carousel posts — a gap that dwarfs the industry benchmark where Reels (0.52%) and Posts (0.55%) perform similarly.
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With 21,225 followers, the account is well within the under-50K range where Reels get amplified reach, so increasing Reels frequency relative to static posts should lift the blended ER above the current 0.83% average.
