Shift Content Mix Toward Reels
The Reels ER of 33.55% dwarfs the Posts ER of 8.86%, a nearly 4x gap that signals the audience responds far more to video than static content.
Details
Since accounts under 50K followers (Athulya Ravindrakumar is at 62,614, close to this range) see higher reach with Reels, increasing Reels frequency to 3-4x per week should compound the already excellent 9.0% overall ER.
