Scale Reels With Controlled Tests
Across the 22 analyzed Instagram posts, Reels ER was 86.35% versus 1.54% for posts; therefore, Reels should be the primary format for next content tests.
Details
The 1.65% overall ER should be kept in view against the 1-2% mid-tier benchmark, and one hook, payoff, and comment prompt should be tested at a time.
