Prioritize Reels Over Standard Posts
On Instagram, the Reels ER for ATHLOS is 1.9%, compared with 0.53% for posts across the 24 analyzed posts, so Reels should be the lead format in the next content calendar.
Details
Open each Reel with a clear payoff and end with a comment prompt; the 1.9% Reels ER also exceeds the 0.52% industry Reels benchmark.
