Shift Content Mix Toward Reels
Arden Hartley's Reels ER sits at 127.75% versus just 3.21% for standard Posts — a massive gap that shows the audience responds far more to video.
Details
Since accounts under 50K followers (the account is at 38,840) get higher organic reach on Reels per platform benchmarks, increasing Reels output to at least 3-4x per week will capitalize on this format advantage.
