Shift Content Mix Toward Reels
The account sits at 20,790 followers, squarely in the range where Reels get higher reach for accounts under 50K.
Details
The current posts ER of 0.89% already outperforms the Reels benchmark of 0.52% and static image benchmark of 0.45%, so doubling down on Reels format could compound that edge while also unlocking the 20-40% rate premium Reels command over feed posts.
