Prioritize High-Engagement Feed Formats
Across the 25 analyzed posts, the posts ER is 6.01%, compared with 0.9% for Reels, so feed posts should be the engagement anchor and the strongest topics converted into carousels.
Details
Industry format benchmarks are 0.55% for carousels, 0.52% for Reels, and 0.45% for static images; carousel slides should be used to explain ideas progressively and end with a discussion prompt.
