Shift Posting Strategy Toward Reels
Reels are already outperforming static posts by over 4x — 1.35% ER versus 0.32% ER on posts — yet the overall account ER sits at just 0.37%, well below the 3.5-8% nano-tier benchmark.
Details
Since accounts under 50K followers get higher reach from Reels, Asmita Mahraur | Content Creator | should aim to make at least 70% of new content Reels to pull the overall ER closer to the nano average and expand non-follower reach organically.
