Double Down on Reels Production
The Reels ER of 39.18% massively outperforms the Posts ER of 7.93% and the industry Reels benchmark of 0.52%.
Details
Shifting the content calendar to prioritize Reels over static posts will capture this outsized engagement advantage, especially since the overall ER of 8.41% already sits 4-8x above the mid-tier benchmark of 1-2%.
