Shift Posting Mix Toward Reels
Ashwinkpachu's Reels ER sits at 160.4% versus 30.77% for standard Posts — a massive gap that dwarfs the industry benchmark where Reels (0.52%) and Static images (0.45%) are nearly identical.
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Since Reels also command a 20-40% rate premium per industry benchmarks, increasing Reels frequency in the content calendar can simultaneously lift engagement and brand deal pricing above the current $2,000-$10,000 per post range.
