Shift Content Mix Toward Reels
The Reels ER of 3.69% is 3.3x higher than the Posts ER of 1.06%, showing the audience responds far better to video than static content.
Details
Since Reels also get higher reach for accounts under 50K followers, increasing Reels frequency should lift the overall ER (currently 1.12%) toward the nano tier benchmark of 3.5-8%.
