Shift Posting Mix Toward Reels
The current engagement rate of 1.99% sits below the micro-tier benchmark of 2.5-5%, and Reels are proven to drive higher reach for accounts under 50K followers like Ashish Singh at 49,138.
Details
Since Reels command a 20-40% premium in brand deal rates and outperform static images in ER (0.52% vs 0.45% at the format level), prioritizing the publication of at least 3 Reels per week will expand the reach ceiling and push the ER closer to the 2.5% micro-tier floor.
