Shift Weight Toward Carousels Over Reels
Ashna Bhardwaj's Posts ER (1.61%) outperforms the Reels ER (1.4%), meaning static/carousel content converts the audience better than video right now.
Details
Since carousels benchmark at 0.55% industry-wide vs Reels at 0.52%, test increasing carousel frequency while using Reels primarily for discovery, since accounts under 50K followers (the account is at 20,059) still get a reach boost from them.
