Shift Content Mix Toward Carousels
Ashley Montgomery's Reels ER of 0.17% underperforms the account's own static/carousel posts (0.26% Posts ER) and sits well below the industry Reels benchmark of 0.52%.
Details
Since Carousels benchmark at 0.55% ER (the highest format), prioritizing multi-slide design breakdowns or before/after process posts over Reels can close the gap between the 0.25% overall ER and the 1-2% mid-tier average for the 167,869-follower bracket.
