Prioritize Static Posts Over Reels
The Posts ER (1.95%) is running 62% higher than the Reels ER (1.2%), even though industry data shows Reels typically get a reach boost mainly for accounts under 50K followers — a bracket ashley 빛나⋆˚⟡˖ ࣪ is well past at 547,718 followers.
Details
Shifting the content ratio toward feed posts/carousels will lean into what is already outperforming for the account, since the overall ER of 1.66% sits within the mid-tier benchmark range (1-2%) but is being dragged by underperforming Reels.
