Double Down on Reels Immediately
Their Reels ER of 4.78% is nearly 3x their Posts ER of 1.63%, yet both formats are being used across only 24 analyzed posts.
Details
Shift their content calendar to prioritize Reels as their primary format — this single change could bring their blended account ER closer to their current Reels benchmark and further above the macro-tier average of 0.5-1%. Aim for at least 70% of new uploads to be Reels until their overall account ER consistently exceeds 2.5%.
