Shift Weighting Toward Static/Carousel Posts
Ashanti Bandillo's Posts ER (2.73%) outperforms the Reels ER (2.1%) by 0.63 points, yet industry data shows Reels typically get higher reach for accounts under 50K followers — the account is at 53,200, just past that threshold, so the format tradeoff isn't paying off.
Details
Test a content mix that leans more on carousels/static posts for 2-3 weeks and track whether the overall ER (currently 2.13%) climbs toward the micro-tier benchmark of 2.5-5%.
