Shift Budget Toward Reels Production
Reels are already outperforming static posts — 4.82% ER vs.
Details
4.07% for posts — and industry benchmarks confirm Reels get higher reach for accounts under 50K followers like Danny Trejo Fan Account at 17,655. Increasing Reels output to at least 60% of the weekly content mix will compound that reach advantage and push the overall 4.23% ER even higher within the micro-tier benchmark range of 2.5–5%.
